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Some of the stall attendants on the Lancia stand at the 1972 Motor Show at Earls Court
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Some of the stall attendants on the Lancia stand at the 1972 Motor Show at Earls Court
Some of the stall attendants on the Lancia stand at the 1972 Motor Show at Earls Court seen here having a chat. 19th October 1972
Peter Cook
Sunday Mirror
Mirrorpix
London
England
Media ID 21606647
© Mirrorpix
EDITORS COMMENTS
In this print captured by Peter Cook, we are transported back to the vibrant atmosphere of the 1972 Motor Show at Earls Court. The image showcases some of the stall attendants on the Lancia stand engaging in a lively conversation, their enthusiasm palpable even through a still frame. Dressed impeccably in stylish jackets and sporting straw boater hats, these women exude confidence and professionalism. Their presence adds an air of elegance to the bustling exhibition hall, where cutting-edge automobiles were showcased for eager enthusiasts. It is evident that they are not just mere attendants but integral members of Lancia's marketing team, entrusted with promoting their brand amidst fierce competition. The camaraderie between them is apparent as they lean towards each other, exchanging thoughts and ideas about their roles in this exciting event. One can only imagine the stories shared during those moments; tales of successful sales pitches or amusing encounters with curious visitors. This photograph serves as a time capsule from an era when advertising was more personal and face-to-face interactions played a vital role in attracting customers. It reminds us of how marketing strategies have evolved over time while also highlighting the enduring charm and allure of classic motor shows. Peter Cook's skillful composition allows us to witness this snapshot from history, capturing both the spirit of an iconic event and celebrating these remarkable women who contributed to its success.
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