WW1 poster, Keep It Coming, Waste Nothing
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WW1 poster, Keep It Coming, Waste Nothing
WW1 poster, Keep It Coming, Waste Nothing, United States Food Administration. Date: circa 1917
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Media ID 14265890
© Mary Evans Picture Library/Onslow Auctions Limited
Allied Allies Cold Coming Patriotic Patriotism Pershing Supply
Keep It Coming, Waste Nothing
EDITORS COMMENTS
- A Stirring Call to Action from the United States Food Administration during World War I Date: Circa 1917 This evocative and powerful poster, titled "Keep It Coming, Waste Nothing," was produced by the United States Food Administration during World War I, around 1917. The image is a poignant reminder of the collective spirit and resilience that defined the Allied nations during this pivotal period in history. The poster features a determined and focused General John J. Pershing, the Commander-in-Chief of the American Expeditionary Forces, standing amidst a snowy winter landscape. His steely gaze is fixed on the horizon, as if willing the supplies to keep coming, no matter the challenges. The title, "Keep It Coming, Waste Nothing," is emblazoned across the top in bold, red letters, underscoring the urgency of the message. The poster was part of a larger campaign by the United States Food Administration to conserve food resources and ensure an adequate supply for the troops fighting on the front lines. With the country's entry into the war in 1917, the demand for food supplies increased dramatically, and the Administration launched a series of posters, advertisements, and public service announcements to encourage Americans to do their part. The image of General Pershing, standing strong against the backdrop of a harsh winter, symbolized the unwavering commitment of the American people to support their troops and contribute to the war effort. The poster's simple yet powerful message resonated with the public, and it became a rallying cry for patriotism and sacrifice during a time of great need. Today, this iconic poster serves as a testament to the indomitable spirit of the Allied nations during World War I and the importance of community and cooperation in times of crisis. Its enduring image continues to inspire and remind us of the power of collective action and the sacrifices made by generations past.
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