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Summer on the French Riviera
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Summer on the French Riviera
Summer on the French Riviera, eternal sunshine. Tourism poster from French company PLM, with a beach, sunshades and beautiful blue Mediterranean sea. Date: December 1930
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Media ID 4403513
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10272169
Eternal Mediterranean Riviera Sea Side Sun Shades Sunshine
EDITORS COMMENTS
Summer on the French Riviera: Eternal Sunshine of the Southern Coast (December 1930) This evocative image transports us back in time to the glamorous and sun-soaked shores of the French Riviera in the early 20th century. The poster, created in December 1930, captures the essence of summertime along the Mediterranean coast with its brilliant blue waters, golden sandy beaches, and eternal sunshine. The iconic French company PLM, known for its railways and travel services, produced this advertisement to entice travelers to experience the magic of the Riviera. The poster showcases a serene scene of leisure and relaxation, with sunbathers lounging on the beach under stylish sunshades, enjoying the warm embrace of the sun. The crystal-clear waters of the Mediterranean Sea beckon visitors to take a refreshing dip, while the gentle waves lapping at the shore create a soothing symphony of sounds. The rich history of the French Riviera is subtly woven into the design, as the palm trees and vibrant colors pay homage to the region's tropical climate and exotic allure. The poster's vintage aesthetic, with its clean lines and bold typography, transports us back to an era of elegance and sophistication, when travel was an adventure and the promise of sunshine was enough to inspire wanderlust in even the most land-locked souls. As we gaze at this timeless image, we can almost feel the warmth of the sun on our skin and hear the gentle lullaby of the waves. The French Riviera, with its eternal sunshine and enchanting beauty, continues to captivate and inspire travelers from around the world, making it a must-visit destination for those seeking a touch of luxury and relaxation.
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