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Poster with a view of Jaffa
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Poster with a view of Jaffa
Poster for the Empire Marketing Board, showing a view of Jaffa with camels carrying boxes of oranges
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Media ID 4433177
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10281152
Boxes Camels Colonialism Idealised Israel Jaffa Marketing Oranges Romanticised
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EDITORS COMMENTS
This evocative poster, produced by the Empire Marketing Board in the 1930s, showcases a captivating view of Jaffa, a historic port city located on the Mediterranean coast of what is now Israel. The image transports us back in time, offering a glimpse into the rich cultural and commercial history of the Middle East during the colonial era. The poster's central focus is the picturesque scene of camels laden with crates of oranges, their humps silhouetted against the backdrop of the bustling harbor. The boxes, neatly stacked and adorned with the distinctive orange labels, symbolize the thriving trade between the East and the West. The Empire Marketing Board, an organization established by the British government to promote imperial trade, commissioned this poster as part of a larger campaign to romanticize and idealize the benefits of colonialism. The use of the iconic image of camels carrying fruit became a common motif in marketing materials during this period, emphasizing the exotic allure of the Middle East and its resources. Despite its marketing origins, this poster offers a fascinating historical record of a bygone era. The image of Jaffa, with its vibrant colors and intriguing details, invites us to explore the complex and often controversial history of colonialism and its impact on the Middle East and beyond. As we gaze at this poster, we are reminded of the rich cultural exchanges that have shaped our world, and the enduring allure of the Middle East and its iconic symbols, such as the camel and the orange, which continue to captivate our imaginations today.
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