Blue Print for a fine career
Wall Art and Photo Gifts from Mary Evans Picture Library
Blue Print for a fine career
Blue Print for a fine career, 1960 (c).Colour photolithograph recruiting poster, after Mike Buckley (APD 0222), published by HMSO, 1960 (c).In modernist style on a blue background, the smiling face of a cadet wearing a beret with the Army Apprentice School, cap badge is upper left, expanding concentric rings indicative of radar waves expand out from the lower right, with inscribed text upper right, centre and lower left. Date: circa 1960
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14395082
© The National Army Museum / Mary Evans Picture Library
1960 Apprentice Beret Buckley Cadet Career Hmso Mike Modernist Photolithograph Print Recruiting
Blue Print for a Fine Career
EDITORS COMMENTS
is a captivating recruiting poster from circa 1960, published by HMSO in a modernist style. The image features a cheerful cadet donning a beret with the Army Apprentice School cap badge proudly displayed at the upper left corner. Radiating out from the lower right, concentric rings symbolizing radar waves expand, conveying a sense of technological advancement and progress. The upper right quadrant of the poster inscribes the enticing text, "A Blue Print for a Fine Career," while the center displays the tagline, "Join the Army Apprentice Scheme." The lower left corner bears the inscription, "Training for a Trade, Leading to a Job for Life." Mike Buckley's design, published under APD 0222, employs a striking color palette of blue on a white background, creating a clean and contemporary aesthetic. The use of bold typography and the cadet's confident expression convey the message that a career in the Army Apprentice Scheme offers a promising future. This print, with its modernist style and evocative imagery, served as a powerful recruiting tool during the 1960s, attracting young individuals seeking a challenging and rewarding career path. The enduring appeal of "Blue Print for a Fine Career" continues to resonate, offering a glimpse into the past while reminding us of the timeless allure of pursuing a fulfilling career.
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