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Advert for Jays of London Mourning for families
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Advert for Jays of London Mourning for families
An advertisement for mourning clothes for all the family from Jays London General Mourning Warehouse. Date: 1888
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Media ID 7196175
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1888 Families Mourn Mourning Mourns Ware House
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EDITORS COMMENTS
A poignant moment in time is captured in this 1888 advertisement from Jays London General Mourning Warehouse, showcasing their extensive selection of mourning clothes for the entire family. The somber scene features a grieving woman, dressed in full mourning attire, delicately placing a hand on the shoulder of a young girl, who also wears a modest mourning dress. The mother's elegant, high-necked gown, adorned with black lace and ribbons, is a testament to the intricate and elaborate mourning fashions of the Victorian era. The advertisement also highlights the availability of mourning clothes for men, as a well-dressed gentleman, wearing a black frock coat and top hat, stands in the background. The warehouse's vast offerings are further emphasized by the display of various mourning accessories, such as black veils, gloves, and bonnets, spread out on a table. Mourning customs during the late 1800s were deeply rooted in traditions that required the bereaved to wear black clothing for an extended period following a loss. This advertisement from Jays London General Mourning Warehouse serves as a reminder of the significance of these customs and the importance of providing proper attire for the entire family during a time of grief. The image, with its solemn atmosphere and intricate details, offers a glimpse into the fashionable and emotional world of Victorian mourning.
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