Advert for Bon Ton Girdles 1934
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Advert for Bon Ton Girdles 1934
Gentle persuasion to figure perfection. Bon Ton is the sure soltion of figure problem. If accentuation is needed to give you beauty of line... or if your figure calls for restraint to mould you to the fashionable contour... a cleverly designed Bon Ton model will with featherweight persuasion... make your best lines better. Bon Ton Hook-side girdle designed for the average figure, in handsome figured brocade and handloomed elastic. Date: 1934
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Media ID 14120098
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Bras Brassiere Girdle Girdles Undergarment Undergarments Underwear
EDITORS COMMENTS
Step into the 1930s with this advertisement for Bon Ton Girdles, a fashionable solution for women seeking to enhance their figures and achieve the perfect silhouette. Dated 1934, this advertisement showcases a woman in elegant attire, her confidence radiant as she poses with a Bon Ton girdle. The advertisement promises "gentle persuasion to figure perfection," suggesting that the girdle offers just the right amount of support and shaping to accentuate the best lines of the average figure. The Bon Ton girdle, designed with both style and function in mind, is shown in a handsome figured brocade and handloomed elastic. The hook-side design adds to its appeal, making it a versatile and practical choice for women. The advertisement's tagline, "If accentuation is needed to give you beauty of line... or if your figure calls for restraint to mould you to the fashionable contour... a cleverly designed Bon Ton model will with featherweight persuasion... make your best lines better," speaks to the girdle's ability to cater to various figure types and needs. This advertisement offers a fascinating glimpse into the fashion and advertising trends of the 1930s, a time when women's undergarments played an essential role in shaping their appearance and self-confidence. The use of elegant language and persuasive messaging reflects the era's focus on beauty, femininity, and self-improvement.
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