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Trade card advertising Allens Jewel Five Cent Plug chewing tobacco (colour litho)
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Trade card advertising Allens Jewel Five Cent Plug chewing tobacco (colour litho)
5235999 Trade card advertising Allens Jewel Five Cent Plug chewing tobacco (colour litho) by American School, (19th century); Private Collection; (add.info.: Trade card advertising Allens Jewel Five Cent Plug chewing tobacco.); Look and Learn / Barbara Loe Collection
Media ID 22252240
© Look and Learn / Barbara Loe Collection / Bridgeman Images
Chewing Handshake Shaking Hands Tobacco Trade Card Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Ephemera
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EDITORS COMMENTS
This vibrant and eye-catching trade card showcases the advertisement for Allens Jewel Five Cent Plug chewing tobacco. Created by an unknown American artist in the late 19th century, this colour lithograph captures the essence of advertising during that era. The focal point of the image is a handshake between two men, symbolizing trust and camaraderie. The men are elegantly dressed, reflecting their status as gentlemen consumers of this popular tobacco product. The background features bold typography highlighting the brand name and its affordability at just five cents per plug. Trade cards like these were widely distributed to promote various products in America during this time period. They served as both collectible items and effective marketing tools, capturing public attention with their vivid illustrations and persuasive messages. This particular trade card represents a slice of American history, showcasing not only the popularity of chewing tobacco but also providing insight into advertising techniques used in that era. It is now part of a private collection belonging to Barbara Loe, who has preserved this ephemeral piece from our past. As we admire this print today, it serves as a reminder of how advertising has evolved over time while still utilizing similar strategies to capture consumer interest.
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